Hoka

I bought a pair of white-on-white Hoka Clifton 9 sneakers from Nordstrom. I have been reading about runners buying running shoes with extra cushioning that increases their speed. Some only last a race or two. 

There is a brand-new running shoe just released called Skyward X. They indicate it is almost illegal because of its competitive advantages. 

I wear my Hoka Clifton 9 sneakers everyday. I do a lot of walking. They are the lightest and most comfortable shoes I have ever worn. Plus – the shoelaces do not come untied. I washed them. I had to wear something. I put on what I used to wear, and used to think they were the most comfortable. I had to take them off and wear something else. 

There is something to be said about wearing premium shoes. 

I am late to the game. Hoka has been around for ten years, mainly for runners. People started wearing them everyday about two years, and it took off. 

The company is owned by Deckers Outdoor Corp. It is publicly traded. Its symbol is DECK and trades on the NYSE. The stock closed Friday at $1032.09 per share, up $128.25 per share, a 14.18% gain. The stock is up 53.25% year-to-date.  They reported a blow-out quarter. 

They are also the makers of UGG.